Local SEO's

The biggest factors in local listings appear to be the number of citations, the number of reviews primarily on your Google Places listing, though other places do count, and how positive the reviews are overall. From what I’ve seen, positive reviews will trump citations, so persuading your customers and clients to leave great reviews on your Google local page is the single most important thing you can do. But, there are some things that have a big impact and that may not be directly in your control, such as how close your business is to the city. Local SEO or search engine optimization is a subset of the larger efforts at optimizing websites to appear higher in search results. Any business that gets some or all of its customers or clients locally should consider hiring a local SEO. That could be a local food place, retail outlets, professional doctors, dentist or other professional people, but it could just as easily be a local ad agency. If you have a physical address in a city and expect people to go there, you should be doing McKinney local SEO for that location.

Process for Local Search Optimization

On your website there are few things that you can do to help people feel comfortable clicking on your results when they do a search and then sticking around once they’re on your site:

Meta title tag

Each and every page on your website needs a unique meta title. You get approximately 60 characters in search engine results. Use keywords that are also reflected within the page’s content, and include your city and state as much as possible.

Meta description tag

The meta-description gives people a more detailed explanation of what your page is about. Your limit here is 160 characters, so get creative about how to provide good information, use keywords, and include your geographic location (city and state).

URL domain

If you’re dealing with a legacy site and you don’t have control over the URL structure, don’t despair. These aren’t as crucial to rankings as they once were, but if they’re too convoluted they can discourage visitors from clicking on your results in organic search.

Helpful headers

These are HTML tags that create headlines within your on-page content. They help break up the flow of text, guide readers further down into your content, and let people know if they’re going to find the information they’re looking for on your page without needing to read every single word in it.

In an organic search competition, the local results have been a source of salvation for many local businesses. They give users looking for local businesses an easy way to distinguish local from organic, and rankings are relatively straightforward. Having a physical address and proximity to the searcher as ranking factors gave every local business a potential shot at attracting customers from search engines.

Local SEO helps businesses promote themselves online to local customers within a geographic area. The difference between McKinney local SEO and organic SEO is intent.